The rut that some online bookies get into is they rely on one or two marketing methods to bring in clients. If all you do is work on social media to find clients, then you will eventually reach a point where the stream of new clients will hit a plateau. You may be able to bump those numbers once in a while, but you need to put some variety into your marketing if you want to grow your business.
On the Internet, there are a few ways aside from social media that you can drive traffic to your website. Search engine optimized content uses keyword phrases to move your website to the top of the search results for customers who are looking for a betting site. The pay per head system has a user dashboard that you can use to add as much content as you want. You can team up with a content provider and load up your website with content that will get the attention of your target audience.
You should also be buying online advertising space for your website as well. The best way to find out which websites would be interested in your advertising is to see where your competition is advertising. Go to as many sports websites as you can and see which sites are taking advertising from online betting sites and put in your advertising proposal. Use a little imagination and start looking for websites that are associated with your industry, but not as directly as sports websites. If you see other betting websites advertising on those sites, then you should go ahead and advertise as well.
Your marketing should be offline as well and be a mixture of personal networking as well as some print advertising. Check out the local, regional, and national sports magazines that are available in your area and see which ones are taking advertising from online betting websites. Get in touch with the advertising representatives of those magazines and find out what it would cost to advertise your business in those publications as well.
If you want to maximize your local target audience, then print up some business cards and go personally network with them. Find out where sports fans congregate and be seen at those places. Become known among local sports fans as someone who owns a betting website and then make sure that you hand out plenty of cards with the website address on them.
If you want to grow your business, then your marketing needs to have variety. You need to advertise online and you need to have a marketing presence offline as well. The more work you do to create a varied marketing approach, the more people you will reach. Take the time to investigate new ways to market your business and you will start to see your website traffic, and your website revenue, go up.